The 1,792 square miles you already hold.

This is your territory as recorded in the GetHairMD™ registry — drawn May 2024, boundary current as of January 2026: 1,792.26 square miles reaching from the Weatherford–Aledo–Willow Park–Hudson Oaks corridor to Granbury's doorstep and west past Mineral Wells. The Resurge Clinic anchors the eastern edge, where the zone's demand concentrates. The three verified competitor pins sit within nine road miles of your front door.

Boundary pulled July 10, 2026 from the GetHairMD™ territory registry (recorded polygon, WGS84). Competitor pins geocoded from each practice's published street address the same day. Radiant Aesthetics is also opening a Granbury location — 983 Whitehead Dr, just OUTSIDE your recorded boundary — with dedicated hair-growth and semaglutide/tirzepatide city pages already published. The July 10 sweep placed every findable medical practice, salon, and barbershop across the western zone and Granbury: solid dots sit inside your recorded boundary, dashed dots sit outside it but inside your patients' drive area — Granbury's entire market (105 operators) falls outside the recorded line. Use the MAP LAYERS panel to turn any group on or off.

Your boundary was measured this week as one exact polygon — Esri 2026 vintage against the recorded shape, not a drive-time guess. The walk below moves from residents to the pool actively seeking hair-loss care within 24 months. These are market-level figures: they size the demand in motion across all providers in your zone, not a single-practice forecast.

Engine v1.0.0 · price book fm_2026 · single polygon enrichment, July 10, 2026. Territory mode sizes the market leak — it's not a revenue forecast for any one practice.

Your tier economics — computed, not typed

Engine-exact constants: steady-state 11 packages/month · 48-month financing · FUE planning case $9,000 revenue, $4,950 contribution. Practice-direct revenue — independent of any payer.

Premium delta between tiers: $40,000 — $939.40/month financed. That premium is covered by 8.1 planning-contribution surgical cases (4.0 months at planning pace) or 15.8 months of a single in-zone Center's 5% co-management flow.

FUE case economics: $9,000 revenue per case; contribution $5,900 / $4,950 / $4,000 across low / planning / high technical-cost bands. One in-zone Center modeled.

Why the Owner tier compounds in this zone

The Resurge Clinic runs all four streams today: hair restoration, GLP-1 weight loss, hormone therapy, and body contouring. The tables below show how each category's demand runs inside your recorded boundary against the U.S. average (index 100) — behavioral counts and household spending, measured against the exact polygon. The signals don't move evenly, and that unevenness is the planning input.

Hair restoration

The zone under-buys retail hair-growth product (89) and over-visits dermatologists (107): hair loss here walks into medical offices, not drugstore aisles. That favors the practice holding the clinical positions — and the salon-spend signal at 104 says the farm surface is active too.

GLP-1 weight loss

The zone's loudest signal. 3,327 people inside your boundary already use a weight-loss prescription — 17% above the U.S. rate — and household prescription spending runs 16% above. Your Trim & Fit program serves exactly this demand; the Exposure card shows the naming gap that hands the searches to Radiant.

Hormone therapy

A physician-visiting, supplement-buying population running steadily at-to-above the U.S. average — the profile your pellet and hormone line is built for. 48,818 adults see a doctor six or more times a year.

Body contouring

The trailing stream: spa and facial behavior runs below the U.S. average here, with cosmetics spending (103) the only above-average signal. The sequencing answer is plain — lead with the three streams that measure at or above average, and let contouring ride the relationships they open.

Pulled July 10, 2026 · custom-polygon enrichment of the recorded boundary (AGOL Team GHMD layers/2, OID 31 "Dr. Kris Wusterhausen - GHMD" — 1,792.26 sq mi) · one enrichment call · signal map v1.0. Behavioral rows are in-zone counts; ($ per household) rows are household spending averages. Index 100 = U.S. average.

On July 10, 2026 we measured thirteen patient searches, four practices' reviews, three public ad registries, and every competitor service menu in your corridor. The pattern is specific: you hold the clinical positions, and Radiant Aesthetics is out-ranking, out-reviewing, and out-building everyone on the commercial ones — including a new location inside your boundary.

Search — what you hold, and what stands open

Reputation — the review race

Google Maps place cards, measured July 17, 2026.

Ads and menus — the open lanes

The category revenue in motion

Total category revenue in motion: $111,380,252/yr — measured across your territory's 121,975 adults, market-wide and across ALL providers. It's a theoretical category ceiling — never a single-practice recovery figure or forecast. The GLP-1 stream's index of 117 — 17% above the U.S. average — is the zone's loudest demand signal, and it maps directly onto the drug-name search gap above.

We read every tracked competitor's public service menu and pricing on July 10, 2026 — practice websites, not directories. The question that structures the zone: who owns the surgical answer? Nobody does. The commercial searches are another matter, and the practices taking them are named below.

Surfaced in the sweep — who else ranks on your searches

Positions from the July 10, 2026 search sweep, measured from Weatherford, TX. These practices surfaced on your zone's searches without being in the tracked competitor set — the wider field the monitoring cadence watches.

Verified from each practice's own website and the public search sweep, July 10, 2026. "Not published" means the practice's own site carries no hair-service pricing.

The operators competing for your patients hold positions in the searches those patients type, the ads they run, and the reviews they collect. This panel measures all of it — your practice against the Weatherford zone, on a monitoring cadence, so movement shows up here before it shows up in your consult volume. The measured practice: theresurgeclinic.com ↗ · The standing panel lives at the full Practice Pulse ↗

Menu coverage — what each practice sells

Verified from each practice's own website, July 10, 2026. "Not found on site" means the service isn't merchandised on the pages under monitoring — not proof it's never performed.

A territory this size isn't worked one consult room at a time. Independent medical practices across the zone already see the hair-loss patient flow — co-managed, they run the non-invasive program and direct surgical cases to the zone's transplant line. Every practice below was verified from its own website, July 10, 2026. The salon-and-stylist surface has its own card: Salons & Stylists, next in the rail.

The medical bench — verified Center candidates

* Granbury — sits just outside your recorded boundary; listed as surgical-alliance candidates directing FUE cases to The Resurge Clinic, the zone’s only surgical hair line. Hospital-system and platform-owned groups (US Dermatology Partners, Epiphany, Bare Dermatology, Medical City network sites) are excluded by design — co-management runs on independent ownership. Structuring questions belong with your attorneys and CPAs.

The salon floor is the earlier surface: stylists see thinning hair months before a physician does. The July 10 sweep pinned 130 salons and barbershops across the zone map — every one visible on the Your Zone, Live card under the salons-and-barbers layer. Certified farm partners consult, educate, document, and hand off; their compensation is service-attached, never per referral.

Directory-listing bands; true operator counts run higher — suite properties hold booth-rental stylists the directories miss. The Run Your Numbers card models what a single 4-stylist salon feeds the program at conservative capture; the Ambassador structure is service-attached and sized per engagement.

Your zone was recorded May 2024 in the GetHairMD™ territory registry (OID 31) — and it isn't listed in the Sold Territories layer. That's grandfathered standing: the new corporate territory structure formalizes how territories are priced, protected, and grow, and existing partners keep their standing inside it. The architecture below is what the structure assigns each surface of the zone — and every surface routes toward the practice that holds the territory.

Tier economics are computed on the What It's Worth card from the same engine constants — package contribution $2,746 at 60.6% margin, 48-month financing, FUE planning case $4,950 contribution. Practice-direct revenue, independent of any payer.

The open structural decision — where your line ends

Every output runs on the engine behind the tier economics — package contribution $2,746 at 60.6% gross margin, 48-month financing, FUE planning case at $4,950 contribution. Set the levers to what you believe about your zone and read what the year returns.

You're not starting from zero — the territory is held, the Sunetics laser is installed with training complete, and the practice runs the broadest menu in the corridor. The sequence below is defend-and-develop: each phase closes a measured leak from the Exposure card and opens the next revenue line. The calendar flexes; the sequence does not.

Milestones (red markers): Trim & Fit pages naming semaglutide/tirzepatide and the review program running by day ~30 · FUE program taking cases with the transplant search claimed by day ~60 · Granbury flank answered by day ~90 · co-management line structured by day 120, worth $30,413/year per Center at full realization.

The zone is yours — this isn't a purchase decision, it's a posture decision. The 4,627-person seeking pool keeps buying either way; the leaks on the Exposure card keep filling either way. Here's what each posture holds, and what it leaves on the table.

Every figure above is computed on this site — surgical contribution and co-management flow from the engine constants on the What It's Worth card, search and review positions from the July 10, 2026 measurement. The working session below is the scheduled next step for both postures.